Google Analytics is a resource used to gather pieces of information about traffic to this website. These pieces of information can tell a website owner how visitors move through the site. Website owners then use this data to make improvements to their website to increase a visitor's positive experience.
This information is collected anonymously. Using Google Analytics, first party cookies collect visitor data, such as internet protocol(IP) addresses, browsers and operating systems; however, does not identify any individual. This process occurs because cookies automatically send a file to a computer's hard drive that stores data, like the time of day a visitor came to this site, first-time or repeat visitors and what website the visitor was on just prior to reaching this website. A website owner can review this data in reports that inform the owner if the website is performing at an optimal level or if updates need to be made.
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